Volume loss of the face is one of the first signs of the ageing process. Loss of volume often results in a sagging facial shape, sunken cheeks, the corners of the mouth pointing downwards and lines across the brows and forehead.
As the ageing process begins, the Epidermis (upper layers of the skin) produces less Hyaluronic Acid. Consequently, the skin is less able to withhold moisture. As the skin becomes drier, fine lines and wrinkles will begin to appear.
The deeper level of the skin sees a loss in collagen production and the skins elastin declines. This results in sagging and thinning of the skin. The cells that ensure the face has volume reduce in size as well as number, leading to the layers of the skin shrinking. This results in the face presenting a sunken look and hollow cheeks.
Aside from the ageing process, there are several factors that contribute to the occurrence of volume loss in the face. Lifestyle choices such as smoking, severe sun exposure and high levels of alcohol consumption are all external factors that play an instrumental role in loss of volume in the skin.